The first step to building a successful business is to have the right foundation ™.
So what exactly is The Foundation ™?
It's the glue that holds everything together. For these purposes, it has 4 layers. Which are:
Let's break down each layer of the foundation:
Audience 🟰
You have to understand your audience and know where to find them.
Attraction 🟰
Understanding how to attract your audience with your content.
Offer 🟰
Understanding the elements that make up an attractive offer.
Strategy 🟰
Having a clear strategy to get your offer in front of your audience.
Each layer of the foundation is connected. You can't have one without the other.
My role is to help you to build each layer of your foundation, because once you have that it makes attracting clients and selling your offers soo much easier.
Pop quiz for you my friend. Are you ready to go:
From this
To this
Ok phew, because with Back Pocket Coaching you'll:
- Figure out how to market your business in a way that plays to your strengths and helps you to make money and reach more of the right people
- Know the exact steps to take in your business each day to achieve your goals. Bye, bye confusion, hello clarity.
- Have someone over your shoulder guiding you through your business, encouraging you when you doubt yourself, helping you to celebrate your greatness and move you forward in your business towards your goals
Meet Back Pocket Coaching 🤗
So what is it:
A 4-month 1:1 coaching experience designed to help you consistently attract clients and grow a profitable business.
- No more guessing
- second-guessing,
- or throwing things at the wall to see what sticks.
I’ll guide you through a clear, step-by-step process to:
✅ Define exactly who your ideal clients are and how to reach them
✅ Craft irresistible offers that people are excited to buy
✅ Create a marketing and sales strategy that brings in consistent revenue
Here's what you get:
Let me break it all down for you
Onboarding call
We'll begin with a 20 minute onboarding call to map out your priorities and create a customised flexible plan for the next 3 months, so you’re clear on what we’re focusing on but confident that we can change things as you and your business grows.
Monthly coaching sessions
Get personalised coaching sessions with me to map out your client attraction plan, create or update your offers to make them more attractive and create a strategy to market your offer
* Voxer office hours
Drop-In Access to Office Hours so you can drop in and ask questions during scheduled office hours once a month and get ongoing guidance and support when you need it.
*Not available on lite.
*Copy feedback
Copy Submissions for Feedback: Submit two copies of your work per month for feedback and suggestions, helping you improve your messaging and make your copy more attractive.
*Not available on lite.
Fillable Action Plan
Receive a fillable action plan template that allows you to track your progress, set goals, and stay organised throughout the coaching journey.
So what's the investment?
You've got some options depending on the type of support you're looking for. We're flexible around here.
OPTION 1
OPTION 2
OPTION 3
Prefer to hear me explain things? Hit play
On the fence? Wanna chat?
Book a free no strings attached application call ➡️
And, to help you visualise what life will be like for you on this programme, here's a snapshot of what the first month of Back Pocket Coaching could look like:
Week 1
After our priority planning call, we'll have a 1:1 session where we get crystal clear on your audience and review one of your offers and update it so that it’s more attractive to your audience.
Week 2
You drop in to office hours to get some help pricing your offer and fine tuning what elements to include in your offer to make it more attractive.
Week 3
You submit your revised sales page to me for your revamped offer, and I review it recording a video walking you through the changes you can make to the layout, structure and content so that's it even more attractive.
Week 4
You drop in to office hours to get some help with understanding what marketing strategy to use to promote your offer and we pick things up again in month 2.
Remember, this is just an overview of what month 1 with Back Pocket Coaching could look like. And we'll have 4 whole months together 🤯.
What we work on will depend on your priorities, which we'll discuss in the priority planning session.
Office hours for Back Pocket Coaching take place every Wednesday, but you can schedule your 1:1 calls on the date and time that works for you.
You said what...
'Lucille is able to explain things clearly and concisely. I was finally able to understand the basics of business. She understands the psychological barriers faced by female entrepreneurs and provides solutions to them'
Aneta, Food blogger & Cook
Hey, I'm Lucille Roache
An online Business coach, trainer and author based in Birmingham England.
I launched my business, Asset Business Consultancy in October 2018. Before setting up my business I worked as a lawyer and a manager so had a tonne of experience coaching people, strategising and problem solving.
Now my work focuses on helping online service based business owners to understand their audience so they can create better experiences and offers for their audience.
Why? Because until you know who your ideal client is, things like creating offers, content and selling your offers becomes so much harder.
Also, I'm really not a fan of the typical client avatar trainings out there, because they make you spend a tonne of time creating a fake person and finding out information that's not even relevant to you understanding your audience.
So, I created this programme to help you to understand the foundational elements that every business owner needs if you're looking to attract clients.
When I'm not coaching, you'll find me somewhere eating or singing.
Say what...
Wanna know what to do next?
Choose whether you want side pocket coaching or back pocket coaching. Then click on one of the buttons to proceed to the checkout, or if you want to check a few things before completing your order, schedule a call with me to discuss if this coaching package is the right fit for you.
Once you've completed your payment details, you'll receive an email with your welcome pack and contract.
After signing the contract, you'll be asked to fill out a questionnaire to provide me with more information about you and your business.
Once everything is signed you'll get a link to my calendar so you can schedule your 20 minute Priority Planning call to map out your priorities over the next 4 months and create a loose action plan.
From there, we'll schedule our first coaching session and start working through your implementation plan. This will be a Google doc that we update at the end of every session.
Oh, and each coaching session will be booked at the end of the last session. Don't worry. You'll be able to reschedule your session if life stuff happens and you need to move things around.
Here's what life will look like after we've worked together:
Clarity- so you know exactly what to focus on in your business, what to offer and who your ideal client is.
Confidence- to promote yourself and show up in your business every day and attract clients
A plan - that guides you through your business, so you're no longer confused about what steps to take
A strategy - that breaks down how to complete each step of your plan so you can get the best results
Got questions? I've got answers
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